Project/2010 Goals/MozCampEU Discussions/Mobile: Difference between revisions

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===Summary===
===Summary===


* There's widespread agreement with the high level point that mozilla must take  
* There's widespread agreement with the high level point that mozilla must take an active role in shaping the mobile web.
an active role in shaping the mobile web.
* The strategic approach feels like:
* The strategic approach feels like:
** as Christian described yesterday, pick soft initial targets where we can have biggest impact soonest.
** as Christian described yesterday, pick soft initial targets where we can have biggest impact soonest.
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===Detailed Notes===
===Detailed Notes===


* x
* Without a mobile strategy, Mozilla will become irrelevant
* y
* Pick short term strategic markets
* z
* Goal: long-term universal coverage
* Should consider integration or partnership with collaboration servers (especially true for non-web mobile/internet interactions (mail, synchronization, etc.)
* Data pricing
* Unifying desktop and mobile experience
* Put the firefox brand in the mobile buying experience, like the facebook logo
* What's the go to market strategy beyond talking to manufacturers?  What about existing users who _could_ install firefox if we help them with it (tools, marketing, word-of-mouth)
** FYI: opera has a "tell-a-friend"feature which could be a good idea to copy
Confirmed users, Bureaucrats and Sysops emeriti
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