Confirmed users, Bureaucrats and Sysops emeriti
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Project/2010 Goals/MozCampEU Discussions/Mobile: Difference between revisions
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Project/2010 Goals/MozCampEU Discussions/Mobile (view source)
Revision as of 11:57, 26 October 2008
, 26 October 2008→MozCamp Europe Discussions
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===Summary=== | ===Summary=== | ||
* There's widespread agreement with the high level point that mozilla must take | * There's widespread agreement with the high level point that mozilla must take an active role in shaping the mobile web. | ||
an active role in shaping the mobile web. | |||
* The strategic approach feels like: | * The strategic approach feels like: | ||
** as Christian described yesterday, pick soft initial targets where we can have biggest impact soonest. | ** as Christian described yesterday, pick soft initial targets where we can have biggest impact soonest. | ||
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===Detailed Notes=== | ===Detailed Notes=== | ||
* | * Without a mobile strategy, Mozilla will become irrelevant | ||
* | * Pick short term strategic markets | ||
* | * Goal: long-term universal coverage | ||
* Should consider integration or partnership with collaboration servers (especially true for non-web mobile/internet interactions (mail, synchronization, etc.) | |||
* Data pricing | |||
* Unifying desktop and mobile experience | |||
* Put the firefox brand in the mobile buying experience, like the facebook logo | |||
* What's the go to market strategy beyond talking to manufacturers? What about existing users who _could_ install firefox if we help them with it (tools, marketing, word-of-mouth) | |||
** FYI: opera has a "tell-a-friend"feature which could be a good idea to copy | |||