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New tools like HTML5 allow us to produce video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | New tools like HTML5 allow us to produce video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | ||
= The problem: | = The problem: black boxes and walled gardens<br> = | ||
'''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed platforms that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them, and that still behave much like traditional TV.<br> | '''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed platforms that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them, and that still behave much like traditional TV.<br> | ||
'''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br> | '''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br> | ||
= All that's set to change. Unlocking video's 21st century potential.<br> = | = All that's set to change. Unlocking video's 21st century potential.<br> = | ||
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**Film-makers? Funders? Teachers / education? Developers? Everyday web users? | **Film-makers? Funders? Teachers / education? Developers? Everyday web users? | ||
<br> | <br> | ||
= "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | = "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | ||
WebMadeMovies will not only produce individual episodes and demonstrations, it will also produce a lasting set of tools the world can use to innovate and build on in future. These include "popcorn," a javascript library an open video development engine other developers can build services on top of. And "butter," a front-end widget that will make it easy for film-maker and non-technical audiences to build custom open video players and widgets. Popcorn will provide a robust foundation. While butter provides an intuitive front end any film-maker can use to publish open video without requiring a team of developers. <br> | WebMadeMovies will not only produce individual episodes and demonstrations, it will also produce a lasting set of tools the world can use to innovate and build on in future. These include "popcorn," a javascript library an open video development engine other developers can build services on top of. And "butter," a front-end widget that will make it easy for film-maker and non-technical audiences to build custom open video players and widgets. Popcorn will provide a robust foundation. While butter provides an intuitive front end any film-maker can use to publish open video without requiring a team of developers. <br> | ||
Together, these tools will form the "swiss army knife" of open video. And the project's lasting contribution to the web. In open-source Mozilla fashion, WebMadeMovies will build and giving away the tools film-makers and developers can use to take the medium in directions we can't even imagine yet. free to anyone, anywhere to use. And ultimately changing the future of film the way HTML and open standards changed the web. <br> | Together, these tools will form the "swiss army knife" of open video. And the project's lasting contribution to the web. In open-source Mozilla fashion, WebMadeMovies will build and giving away the tools film-makers and developers can use to take the medium in directions we can't even imagine yet. free to anyone, anywhere to use. And ultimately changing the future of film the way HTML and open standards changed the web. <br> | ||