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= The problem: black boxes and walled gardens<br> = | = The problem: black boxes and walled gardens<br> = | ||
'''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed platforms that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them | '''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed platforms that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them. And that still behave much like traditional TV.<br> | ||
'''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br> | '''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br> | ||
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Imagine... | Imagine... | ||
*clicking on an documentary or news subject to instantly see their Wikipedia entry<br> | *''clicking on an documentary or news subject to instantly see their Wikipedia entry<br>'' | ||
*choosing which character the camera should follow next<br> | *''choosing which character the camera should follow next<br>'' | ||
*a teacher skipping to exactly the right moment in a two-hour educational film to answer their student's question<br> | *''a teacher skipping to exactly the right moment in a two-hour educational film to answer their student's question<br>'' | ||
*searching the entire history of TV, news and film as easily as you search Google<br> | *''searching the entire history of TV, news and film as easily as you search Google<br>'' | ||
*watching a video about the Gulf oil spill recorded weeks ago -- with a map of the spill's current size right now in real time | *''watching a video about the Gulf oil spill recorded weeks ago -- with a map of the spill's current size right now in real time'' | ||
*educational films that dynamically update their curriculum with the rest of the web, and never go out of date | *''educational films that dynamically update their curriculum with the rest of the web, and never go out of date'' | ||
*entering a documentary film-maker's mind to instantly see their research and additional footage | *''entering a documentary film-maker's mind to instantly see their research and additional footage'' | ||
*exploring a 360-degree view of a volcano or art gallery<br> | *''exploring a 360-degree view of a volcano or art gallery<br>'' | ||
*watching Johnathan Zittrain talk about "generativity," combined with a Twitter feed of people who used that term in the last five minutes.<br> | *''watching Johnathan Zittrain talk about "generativity," combined with a Twitter feed of people who used that term in the last five minutes.<br>'' | ||
*bespoke interfaces tailored to each film, marrying the medium to the message. Travel films that interact with your phone's GPS. A documentary about the ocean through a player that looks and feels like water. | *''bespoke interfaces tailored to each film, marrying the medium to the message. Travel films that interact with your phone's GPS. A documentary about the ocean through a player that looks and feels like water.'' | ||
*mashing up search and Twitter feeds with maps and news footage to create a visual monitor of what the planet is thinking about <br> | *''mashing up search and Twitter feeds with maps and news footage to create a visual monitor of what the planet is thinking about ''<br> | ||
<br> | ''<br>'' | ||
* | *Add a use case around transcription / translation? | ||
*What examples resonate with particular audiences? | *What examples resonate with particular audiences? Film-makers? Funders? Teachers / education? Developers? Everyday web users? | ||
<br> | <br> | ||
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= "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | = "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | ||
WebMadeMovies will | WebMadeMovies will produce a lasting set of open video tools anyone can freely use, build on and innovate. These include "popcorn," an open source javascript library for developers. And "butter," an intuitive front-end that will make it easy for film-makers and non-technical audiences to build custom open video players. Popcorn will provide a robust foundation open video developers can build services on top of. While butter delivers a simple means for film-makers to publish open video without requiring a team of developers. <br> | ||
Together, these tools will form the "swiss army knife" of open video | Together, these tools will form the ultimate "swiss army knife" of open video applications, empowering developers and movie-makers to take video in directions we can't even imagine yet. And imapcting the future of film the way HTML and open standards changed the web. <br> | ||